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Doing Business in the Greater Zurich Area — Switzerland’s Gateway for Global Innovation

Zurich has become one of the densest AI and deep-tech hubs in the world — a place where academic excellence, startups, and corporate innovation converge. The new “Doing Business in Greater Zurich 2025” report shows how companies can successfully expand to Switzerland — and how Rockstar Recruiting helps global businesses build teams and connect with Zurich’s thriving ecosystem.

Zurich: Europe’s “Real Mountain View”

The 2025 GZA guide highlights Zurich’s transformation into a global innovation magnet. With more than 60 AI startups founded annually and world-class institutions like ETH Zurich and University of Zurich, the region rivals Silicon Valley in density of AI talent and cross-sector collaboration.

Zurich’s innovation model — Academia + Startups + Finance + Enterprises — is unique in Europe. Global leaders such as Google, Microsoft, Roche, and IBM have expanded their R&D presence here, alongside fast-growing Swiss startups like Daedalean, ANYbotics, Lakera, and EthonAI.

“Zurich’s ecosystem combines scientific excellence with business pragmatism — the perfect formula for AI innovation.”
— Dr. Klaus L. Fuchs, Rockstar Recruiting

Why Companies Expand to the Greater Zurich Area

The report outlines several key advantages for foreign companies expanding to Switzerland:

  • Global accessibility: Zurich Airport connects to 200+ destinations worldwide.
  • Stable and transparent regulation: predictable tax, labor, and legal frameworks.
  • Innovation leadership: Switzerland invests over 3.5% of GDP in R&D — the highest in Europe.
  • Tax competitiveness: corporate tax rates as low as 11–14% in Zug and Schwyz.
  • Talent and quality of life: Zurich is consistently ranked among the world’s top 3 cities for liveability and skills density.

How Rockstar Recruiting Helps You Expand

Expanding to Switzerland is more than a business decision — it’s a talent decision. Rockstar Recruiting supports international enterprises and startups as they enter and grow in the Greater Zurich Area.

  • Talent & hiring strategy: We help companies hire local and international talent in AI, software, data, and engineering — fully compliant with Swiss labor law (AVG) and GDPR.
  • Network introductions: Our relationships with ETH AI Center, digitalswitzerland, and Greater Zurich Area AG give you direct access to academia, investors, and corporate partners.
  • Executive & tech recruiting: We’ve placed CTOs, AI researchers, and engineering leads for clients in fintech, deep-tech, and robotics expanding to Zurich.
  • Market intelligence: Our insight into Swiss salary levels, legal compliance, and startup trends ensures informed, sustainable growth.
“In Switzerland, the distance between research and commercialization is only one tram stop.”
— Dr. Klaus L. Fuchs, Rockstar Recruiting

Why Zurich’s AI Ecosystem Stands Out

Zurich’s AI community thrives on collaboration. Startups like Jua (AI weather modeling), LatticeFlow (AI robustness), and Cradle Bio (AI in biotech) illustrate how Swiss innovation is solving global challenges across industries.

Corporate-startup collaborations — from Auterion × Rheinmetall in defense AI to Sunrise × Perplexity in telecom — showcase how enterprises and innovators co-create future technologies.

Greater Zurich Area AI Innovation Map
AI and deep-tech clusters in the Greater Zurich Area — where global research meets local execution. Source: Rockstar Recruiting Research.

Building Your Rockstar Team

Whether you’re setting up a European headquarters, an innovation lab, or your first engineering hub abroad, Rockstar helps you identify, attract, and retain the right people. We support clients with:

  • Swiss payroll and compliance setup
  • Local recruitment campaigns and employer branding
  • Relocation and onboarding support for international hires
“Talent is the real infrastructure. If you build that first, everything else follows.”
— Dr. Klaus L. Fuchs, Rockstar Recruiting

Zurich’s combination of innovation, trust, and world-class talent makes it the ideal gateway for international expansion into Europe.

Conclusion

The Greater Zurich Area is where global innovation meets Swiss precision. Whether you are a scale-up seeking a European base or an enterprise expanding R&D operations, Zurich offers the perfect balance of opportunity, talent, and trust. With Rockstar Recruiting as your local partner, your next step into Switzerland can be as seamless as it is strategic.

Let’s connect and bring your next chapter to life — right here in Zurich, in the 'real Mountain View'.

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Dr. sc. ETH Zurich Klaus L. Fuchs

Co-founder

kf@rockstar.jobs+41 78 246 48 46

I am a Co-founder of Rockstar Recruiting, where we re-invent tech recruiting. Having affiliations with ETH Zurich & University of St. Gallen, I understand the exciting opportunities that exist when research & industry work together. Let's connect!